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CBS Brandathon 2022

Date and time

Tuesday 5. April 2022 at 09:00 to Wednesday 6. April 2022 at 17:00

Registration Deadline

Thursday 17. February 2022 at 23:55

Location

CBS, Solbjerg Plads 3, 2000 Frederiksberg CBS
Solbjerg Plads 3
2000 Frederiksberg

CBS Brandathon 2022

Event Description



Copenhagen Business School and the Department of Marketing at CBS invites you to bring your case to Brandathon!

The Brandathon brings together future branding and marketing talents and selected case companies to unleash the brand potential of the case companies.

To participate as a case company you need to:

  • Meet the requirements of a SME
  • Be globally active (or want to be)
  • Be brand focused (or want to be)
  • Bring a case with a social/environmentally profile in some way (possibly corresponding to the UN Sustainable Development Goals).


Practical information for case companies
Brandathon is a 2-day hackathon style event where students work on your case, and present a solution.

Date: 5 and 6 April 2022 

Place: CBS, Solbjerg Plads 3, 2000 Frederiksberg 

Selection of cases: Once you have registered for the event, you will be contacted by Richard Gyrd-Jones, Professor in the Department of Marketing, in the week 6 or week 7. 

Richard Gyrd-Jones will select the final cases for the event. Unfortunately meaning that your registration does not entail that you will be selected as a case company.


Deadline for registering is 17 February 2022 at midnight.