Masterclass in Competitive Strategy and Pricing

Competitive strategy is more than just setting the right price. Pricing is one of the most critical elements of sustaining or improving the profitability of a business, but how does it work in practice?

On 13 October, all graduate students from CBS get the chance to get behind the scenes of competitive strategy and pricing, when we invite pricing experts from CBS and Simon-Kucher & Partners to host a masterclass at CBS.

For this masterclass, you get a unique chance to
   1. Get an introduction to game theory, competition, and pricing.
   2. Play a business war game and understand how it relates to pricing.
   3. Meet experts from CBS and Simon-Kucher & Partners, a leading
       consulting firm that help clients grow their revenues and profits by
       optimising their strategy, marketing, pricing and sales.

What to expect
You will get an introduction to competitive strategy and pricing and then we will divide you into groups to play against each other for the pricing war game. All graduate students are welcome to participate in this event, no prerequisite knowledge is required.

Programme
  *  15.15-15.30: Arrive, grab a cup of coffee and find a seat
  *  15.30-16.00: Introduction to pricing by the Pricing Research Group* from
                           the Operations Management Department at CBS
  *  16.00-16.20: Introduction to pricing war game
  *  16.20-17.20: Pricing war game in groups
  *  17.20-17.30: Wrap up
  *  17.30-18.00: Networking and sandwiches sponsored by Simon-Kucher &
                           Partners

*The Pricing Research Group at CBS is represented by: Assistant Professor Giulio Zichella, Assistant Professor Kai Storm and PhD Fellow Wiktoria Salwa.

Looking forward to welcome you!