Event Description

Would you like to solve a real-life branding or marketing case of an SME company? If the answer is yes, then join our 2-day Brandathon from 10 March to 11 March at Solbjerg Plads.

WHY IS THIS INTERESTING FOR ME?

Brandathon is an exclusive opportunity for you to work with a real company case and the perfect chance to try out a potential future career path.

This is not another ‘class case’ for you to solve – you and your team will have one-on-one time with your case company, you will receive feedback from a mentor and lastly a professional jury will judge your solution.

WHO WILL BE THE CASE COMPANIES?

8 interesting SME companies from different industries will put their case problem in your hands.

• monsido is a software company that has built a software which optimizes and manages organisations’ digital presence
  
  
• Coinify is a virtual payment company that offers individual currency trading, corporate brokerage and payment processing
  
  
• SOUNDBOKS is an audio tech company that manufactures and sells portable loudspeakers with long durability
  
  
• 2030 Builders is a start-up that has created an innovative tool and software for creating a sustainable strategy through gamification
  
  
• STAï is a care and lifestyle company that has created a plant based, all-in-one health shake with the optimal combination of vitamins, minerals, proteins and fatty acid
  
  
• Ailefo is a toy company and the first European company to manufacture and sell organic plasticine/modelling wax to retailers and consumers
  
  
• raawii is home décor company that produces and retails the products of the STRØM collection – a production with respect for people and society
  
  
• QUEUE-IT is a technology company that has created a software that enables their clients to create a queue in a virtual waiting room on their website

Practical information
The Brandathon is a 2-day hackathon style event where you will work on your case together with your team, and afterwards present your solution.

Tuesday 10 March

09:00-11:10: Introduction and presentation of the 8 cases

11:10-12:00: Lunch break

12:00-13:00: Q&A session with your case company

13:00-??: Case work in your team the rest of the day

Wednesday 11 March

08:30-10:00: Feedback from your mentor

10:00-12:30: Finishing up your case presentation

11:30-12:30: Lunch

12:30-14:45: Preliminary rounds – 4 teams will move on to the finale

14:45-15:00: Break

15:00-17:15: Finale and crowning of the Winner 

17:15-18:00: Reception and networking  


Place
CBS, Solbjerg Plads 3, 2000 Frederiksberg.


You will receive more information regarding the specific program and selected case companies once we get closer to the event.